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Who We Are

A DYNAMIC CO-OPERATIVE

Proud to serve over 120,000 member-owners.

Founded in 1909, UFA is one of Canada's largest and most dynamic co-operatives and has grown from a small-scale local co-operative into an extensive commercial and retail operation.

We are a progressive and diversified business that provides the products, services and solutions our owners and customers in rural communities need to successfully run their operations. Our members guide our decision-making and are rooted in the heart of all we do.

Although we have grown and changed over the years, at our heart we remain committed to rural life. That commitment inspires everything we do and is reflected in our vision, mission and values.

Our Business

Since our very beginning, UFA has continuously adapted to changing times and technology by expanding our product and service offerings, and our geographical footprint, so that we can provide you what you need when and where you need it.

Today, our business network provides products, services and solutions to farmers, ranchers, members, consumers and commercial customers in Western Canada.

Vision

To be recognized as the most trusted and reliable supplier of petroleum, crop, livestock, building products and services in the markets we serve.

Core Values

A company is defined by its values. These are the principles by which we go about the day-to-day business of serving our owners and customers, and how we treat each other as employees.

  • Performance
  • Integrity
  • Collaboration
  • Progressive thinking
  • Accountability
  • Agility
  • Respect  

Mission Statement

Unite our customers, member/owners, staff, and elected officials toward balancing our common purpose of improving economic and social well-being of agriculture owners and their communities with sound business decisions that drive profit growth!

Promote and support the establishment of strong, professional business relationships by understanding the needs of our loyal customers/members and providing relevant, worthwhile solutions.

Develop and execute a strategic plan that strives for best-in-class customer experiences, recognizes and quickly adapts to relevant technology and promotes sustainable practices on behalf of and for our member/owners in all markets.

Remain connected to our roots and grounded in communities, Alberta's natural resources, rural involvement and awareness, and the ideal that cooperation, neighbour to neighbour, town to town, and member to member is a heritage to be proud of and protected.