Everything we do is for farmers.
Farmers aren't just the backbone of society—they're our whole reason for being. We were founded for farmers, ranchers and everyone who supports what they do. All our offerings are for them, and we were started explicitly and exclusively for them, their families and their communities.
As one of Canada's largest agricultural co-operatives, we advocate for over 127,000 members, ensuring your voice is heard in legislation, policy, and funding decisions that impact your livelihood. Our advocacy efforts include:
- Representing producers in key government discussions
- Raising awareness about the importance of agriculture
- Partnering on programs that support the future of farming
We're inspired by the stories of our members.

Brooke's a big believer in regenerative ag. As a first-generation farmer, she makes it her goal to leave the land better than she found it. "Giving back to the soil, providing animals with the utmost care and attention, and producing a high-quality end product is extremely important to us."
You can see this philosophy at work in every inch of Brooke's 160 acre farm where she raises pastured broilers, laying hens and highland cattle along with offering breathtaking camping, glamping and vacation home accommodations to ag-curious guests. "We love sharing our farm with our guests and giving them a look into how food can be raised in a regenerative way."
There are no days off for Brooke. She's just entered the world of livestock sales and continues to scale the agritourism side of her operation, with hopes of her farm becoming a major player in Central Alberta's burgeoning agritourism sector.
"If you have the option to support a family farm—do it!"