Everything we do is for farmers.
Farmers aren't just the backbone of society—they're our whole reason for being. We were founded for farmers, ranchers and everyone who supports what they do. All our offerings are for them, and we were started explicitly and exclusively for them, their families and their communities.
As one of Canada's largest agricultural co-operatives, we advocate for over 127,000 members, ensuring your voice is heard in legislation, policy, and funding decisions that impact your livelihood. Our advocacy efforts include:
- Representing producers in key government discussions
- Raising awareness about the importance of agriculture
- Partnering on programs that support the future of farming
We're inspired by the stories of our members.

Brooke's a big believer in regenerative ag. As a first-generation farmer, she makes it her goal to leave the land better than she found it. "Giving back to the soil, providing animals with the utmost care and attention, and producing a high-quality end product is extremely important to us."
You can see this philosophy at work in every inch of Brooke's 160 acre farm where she raises pastured broilers, laying hens and highland cattle along with offering breathtaking camping, glamping and vacation home accommodations to ag-curious guests. "We love sharing our farm with our guests and giving them a look into how food can be raised in a regenerative way."
There are no days off for Brooke. She's just entered the world of livestock sales and continues to scale the agritourism side of her operation, with hopes of her farm becoming a major player in Central Alberta's burgeoning agritourism sector.
"If you have the option to support a family farm—do it!"

Mike's a busy guy these days. Aside from his family obligations and tending to his goats, cows, pigs, and chickens, he's got his hands full with the latest addition to his farm: a "U-Pick" pumpkin operation with over 24 varieties of pumpkins.
"We sell about 3,000 pumpkins per year to customers from all over Alberta" says Mike, who grew up on a dairy farm and has been heading his current operation for 14 years. "Farming is not a 9-5 job. My day doesn't end until the work is done."
And if you didn't think he was busy enough, Mike's also a full-time mechanic and runs his own engraving business. "This year I actually laser-engraved the ear tags for our new babies. It's one of my favourite parts of farming—all the new babies come spring time. It's better than Christmas for us!"