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S02 E02: Part One - The Truth About Beef

2026-01-1432:17


In this episode of Digging In with UFA, host Don Shafer sits down with Saskatchewan ranchers Dickson DeLorme (Quick Dick McDick) and Adrienne Ivey for an open, engaging conversation about what beef production really looks like in Canada today. From daily life on the ranch to shifting public perceptions, both guests share honest stories, personal experiences and thoughtful reflections on an industry that feeds millions. It’s a grounded and entertaining look at beef from the people who raise it—and a great starting point for anyone wanting to better understand the realities behind Canadian beef.

Your Guests

Dickson DeLorme (Quick Dick McDick)

Dickson DeLorme is a Saskatchewan rancher and the creator of "Quick Dick McDick," a widely followed online persona known for blending humour with straight up education about agriculture. After nearly two decades working in oil and gas, Dickson returned to his roots in ranching and quickly gained an audience for his candid, comedic take on rural life. Today, his videos and commentary help bridge the gap between urban and rural audiences by showing the realities—and the lighter moments—of life on the land.





Adrienne Ivey

Adrienne Ivey is a rancher, advocate and storyteller from Ituna, Saskatchewan. Raised on a grain farm and now co operating a mixed cattle and grain operation with her family, Adrienne has become a respected voice in Canadian agriculture. She speaks and writes extensively about food, farming and animal welfare, bringing a relatable, down to earth perspective shaped by both her experience as a producer and as a parent. Adrienne is passionate about building trust between consumers and farmers through transparency, authenticity and conversation.





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