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S02 E03: Part Two - The Truth About Beef

2026-02-2532:17


In Part Two of the Truth About Beef, host Don Shafer continues the conversation with Saskatchewan ranchers Dickson DeLorme and Adrienne Ivey, moving beyond the basics to explore the issues shaping today’s beef industry. From policy and public perception to advocacy and consumer education, this episode offers thoughtful insight into what’s driving the conversation, and what it means for the future of Canadian agriculture.

Your Guests

Dickson DeLorme (Quick Dick McDick)

Dickson DeLorme is a Saskatchewan rancher and the creator of "Quick Dick McDick," a widely followed online persona known for blending humour with straight up education about agriculture. After nearly two decades working in oil and gas, Dickson returned to his roots in ranching and quickly gained an audience for his candid, comedic take on rural life. Today, his videos and commentary help bridge the gap between urban and rural audiences by showing the realities—and the lighter moments—of life on the land.





Adrienne Ivey

Adrienne Ivey is a rancher, advocate and storyteller from Ituna, Saskatchewan. Raised on a grain farm and now co operating a mixed cattle and grain operation with her family, Adrienne has become a respected voice in Canadian agriculture. She speaks and writes extensively about food, farming and animal welfare, bringing a relatable, down to earth perspective shaped by both her experience as a producer and as a parent. Adrienne is passionate about building trust between consumers and farmers through transparency, authenticity and conversation.





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