Beef is one of the most discussed—and often misunderstood—parts of Canadian agriculture. From questions about environmental impact to animal care and the role of modern ranching, there's no shortage of debate. That's why the latest episode of Digging In with UFA takes listeners straight to the source.
In Part One of "The Truth About Beef," host Don Shafer sits down with two well known voices in Western Canadian agriculture: Dickson DeLorme, better known online as Quick Dick McDick, and Saskatchewan rancher and advocate Adrienne Ivey.
Both bring candid, down to earth insight into what beef production really looks like, from the day to day realities of ranching to how public perceptions are shaped, challenged and changed.
Dickson shares how his unexpected rise on social media has helped bridge gaps between rural and urban audiences through humour, honesty and education. Adrienne speaks about her journey as a rancher and community advocate, and how her work is shaped not only by agriculture, but by being a parent navigating the same questions many families have about their food.
Together, they offer a grounded, thoughtful look at an industry that feeds millions and is often discussed without hearing directly from the people doing the work. This episode gives listeners the chance to hear those voices—unfiltered, informed and deeply connected to the land and animals they care for.
If you've ever wondered:
- How beef is really raised
- What ranchers wish more people understood
- Where common misconceptions come from
- Or what the future of beef might look like
…then this episode is a must listen.
Listen here to Episode 2 — Part One: The Truth About Beef
This is only the beginning, Part Two goes even deeper, with bold insights and compelling stories you won't want to miss.
We're sharing Season Two across UFA's channels. Join the conversation by tagging us using the hashtags #DiggingInwithUFA and #UFAPodcast.
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Thanks for tuning in as we continue to spotlight the people driving agriculture forward.
