Beef production continues to sit at the centre of public conversation, often driven by headlines that don't always tell the full story. In Part Two of The Truth About Beef, Digging In with UFA continues the dialogue with those closest to the land.
Host Don Shafer is once again joined by Saskatchewan ranchers Dickson DeLorme (Quick Dick McDick) and Adrienne Ivey for a deeper exploration of the forces shaping modern beef production. This episode builds on Part One, turning attention to government involvement, advocacy efforts and how producers navigate increasing scrutiny while maintaining trust with consumers.
Dickson reflects on the role of digital platforms in shaping public opinion and why clear, honest communication matters more than ever. Adrienne shares how advocacy, education and everyday conversations play a powerful role in bridging the gap between consumers and producers.
Together, they offer thoughtful insight into how informed dialogue, not division, can move the industry forward.
If you've ever wondered:
- How beef is really raised
- What ranchers wish more people understood
- Where common misconceptions come from
- Or what the future of beef might look like
…this episode is worth a listen.
Listen here to Episode 2 — Part Two: The Truth About Beef
This is only the beginning, Part Two goes even deeper, with bold insights and compelling stories you won't want to miss.
We're sharing Season Two across UFA's channels. Join the conversation by tagging us using the hashtags #DiggingInwithUFA and #UFAPodcast.
Follow UFA on:
Thanks for tuning in as we continue to spotlight the people driving agriculture forward.
